Lobster, the marketplace that enables creatives to find and access social content from real people, has raised a £100k angel investment round from international investors, with the lead investor Bogdan Yarovoy at SmartHub (Russia).
The funding comes as Lobster reaches the milestone of 200,000 user-generated photos and videos from Instagram and Flickr on its platform. Lobster plans to use its investment to add disruptive technology and double its content library to 400,000 photos and videos by April 2015, as part of its ambition to become the “Etsy for social media content.”
The focus for the next few months includes the breakthrough “find & request” feature. This will allow anyone to find social media images and videos (on Instagram, Flickr and other channels) by keywords, locations and dates, and then automatically request any user to purchase their photos, getting the file and a full legal license starting at $0.99-$2.99. This is a unique search experience for social media content, and the easy way to source content for your creative work legally.
Olga Egorsheva, CEO and Co-founder at Lobster, says : “We believe passionately in the power of social media content, which will scale dramatically in the next few years. By authorising their social network accounts at Lobster, users contribute to creating a worldwide space where social media content is used ethically and everyone is rewarded. This new investment will help us on the way to making that the new reality, and we will be raising more in April to grow to 1 million users!”